Laura Matikainen
Communications Specialist, Metropolia University of Applied Sciences
Laura Matikainen
Communications Specialist, Metropolia University of Applied Sciences
Laura Matikainen works in Metropolia’s RDI activities, focusing on project communications and event production. She has a Bachelor’s degree in Cultural Management. Her expertise includes event production, digital marketing, communications, and project management. She is passionate about equality, culture, and dogs.
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Author's publications
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Lada Stukolkina, Laura Matikainen
Game and experience design at the heart of creating engaging events
How can experience design and gamification boost engagement during events? This article discusses a concrete case from Metropolia’s Smart and Creative City Innovation Hub, where game and experience design were used to connect students more closely with the Hub’s activities.