Keyword: Service design
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Pamela Spokes
How service design can solve everyday sustainability challenges
Discovering what motivates people via listening and learning from them is the first step to achieving meaningful, lasting, and positive change.
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Pamela Spokes
Digging deeper for direction: What is the goal of the goal?
Asking what the goal of the goal is, is another way of asking why. This is what service designers mean when they say that they need to understand the customer of their customer. What are the right questions to ask?